Posts marked public are open to everyone. Posts marked member are written for studio operators — the kind of content you'd be paying a consultant for. Both kinds live here.
The Salt Therapy Association has an important update to share with the membership and broader community about our incoming Executive Director and what it means for the next chapter of the organization.
Halotherapy and red light therapy are increasingly being offered as complementary modalities in the same facility. Here's what the research says, what the operational considerations are, and how to position both responsibly.
Operators are seeing more products marketed for halogenerators. The STA position on what is appropriate, what is not, and the questions to ask suppliers before adding anything to your equipment.
How Salt Therapy Can Support Respiratory Wellness Amid Seasonal Health Challenges — consumer education content studios can adapt for their own seasonal marketing.
A framework for setting and adjusting session pricing as your local market evolves, with case-study data from STA members in three metro areas.
Liability, equipment, and business interruption coverage for halotherapy facilities — and the STA-vetted broker partners who write policies for the modality.
