Salt Therapy AssociationSTACon LiveMiami · Sept 23–24, 2026
Speakers & agenda

The lineup is coming.

Speaker announcements roll out across the spring and summer. Below is the shape of the two days — and the optional pre-conference workshops on Monday.

Speakers announced soon

Past STACon stages have hosted the people who built this industry.

The 2026 lineup is being finalized — keynote speakers, clinical researchers, multi-location operators, and the suppliers shaping the next generation of equipment. Join the list and we'll send the announcement.

Get tickets
Full ballroom keynote session at STACon 2026.
From past STACon stages

Keynotes, breakouts, and the moments in between.

  • Keynote speaker presenting Elevate Wellness on the STACon mainstage.
    Mainstage keynotes — industry leaders setting the tone for the year ahead.
  • Speaker presenting in front of a deep blue stage curtain at STACon.
    In the room with the leaders who started this industry — and the ones shaping where it goes next.
  • Speaker laughing at the podium during a STACon breakout session.
    Speakers who actually enjoy being on stage with you.
  • Laura McCann presenting Elevate Salt with Auratherapy at a STACon breakout.
    Founder-led sessions — the people building what's next.
  • Speaker pacing the breakout stage discussing growth constraints.
    Business breakouts — lead flow, sales, costs, technology.
  • Wide view of a STACon breakout room with a speaker on stage.
    Operator talks — practical lessons from the people running studios today.
  • Keynote speaker presenting Elevate Wellness on the STACon mainstage.
    Mainstage keynotes — industry leaders setting the tone for the year ahead.
  • Speaker presenting in front of a deep blue stage curtain at STACon.
    In the room with the leaders who started this industry — and the ones shaping where it goes next.
  • Speaker laughing at the podium during a STACon breakout session.
    Speakers who actually enjoy being on stage with you.
  • Laura McCann presenting Elevate Salt with Auratherapy at a STACon breakout.
    Founder-led sessions — the people building what's next.
  • Speaker pacing the breakout stage discussing growth constraints.
    Business breakouts — lead flow, sales, costs, technology.
  • Wide view of a STACon breakout room with a speaker on stage.
    Operator talks — practical lessons from the people running studios today.
  • Speaker pacing the breakout stage discussing growth constraints.
    Business breakouts — lead flow, sales, costs, technology.
  • Wide view of a STACon breakout room with a speaker on stage.
    Operator talks — practical lessons from the people running studios today.
  • Halotherapy History session at STACon 2024.
    Clinical & research sessions grounded in the science.
  • Attendee photographing a slide from a STACon keynote.
    Slides worth photographing — takeaways you'll actually use Monday.
  • Attendees walking into a STACon 2026 breakout session.
    Four breakout tracks. Pick the one your studio needs most.
  • Operator-only roundtable discussion at STACon.
    Closed-door roundtables for operators only.
  • Speaker on the STACon Live mainstage with attendees seated in front.
    Mainstage talks — straight talk from people doing the work.
  • Wide view of the STACon Live ballroom with a speaker presenting on stage.
    A ballroom built for STACon — staged, lit, and ready for two full days.
  • Panel discussion on the STACon Live stage with five panelists seated.
    Panels with operators, suppliers, and clinicians — together on one stage.
  • Speaker presenting on the STACon stage in a blue jumpsuit.
    Marketing & social sessions from the operators growing fastest.
  • Speaker pacing the breakout stage discussing growth constraints.
    Business breakouts — lead flow, sales, costs, technology.
  • Wide view of a STACon breakout room with a speaker on stage.
    Operator talks — practical lessons from the people running studios today.
  • Halotherapy History session at STACon 2024.
    Clinical & research sessions grounded in the science.
  • Attendee photographing a slide from a STACon keynote.
    Slides worth photographing — takeaways you'll actually use Monday.
  • Attendees walking into a STACon 2026 breakout session.
    Four breakout tracks. Pick the one your studio needs most.
  • Operator-only roundtable discussion at STACon.
    Closed-door roundtables for operators only.
  • Speaker on the STACon Live mainstage with attendees seated in front.
    Mainstage talks — straight talk from people doing the work.
  • Wide view of the STACon Live ballroom with a speaker presenting on stage.
    A ballroom built for STACon — staged, lit, and ready for two full days.
  • Panel discussion on the STACon Live stage with five panelists seated.
    Panels with operators, suppliers, and clinicians — together on one stage.
  • Speaker presenting on the STACon stage in a blue jumpsuit.
    Marketing & social sessions from the operators growing fastest.
Monday · Sept 22

Pre-conference workshops

Optional deep-dive workshops at the Miami Marriott Dadeland. Sold separately from main conference registration. Lunch break for all sessions runs 12:00 – 1:00 PM.

Session A

Branding & Visibility Beyond the Basics

Shawon Davis · Brand Strategist & Visibility Coach
  1. 8:30 – 11:30 AM
    Brand Identity & the Client You Are Meant to Serve
    Who you are, who you serve, and what makes your brand unmistakably yours. Leave with a completed brand identity framework.
  2. 1:30 – 4:30 PM
    Visibility, Content & Showing Up Online
    Content strategy, brand photography, platform presence, and the systems that make visibility sustainable.
Box lunch included · Max 30 seats · 6 hours total
Session B

Material Selection, Environmental Design & Long-Term Preservation + Your First Year in Business

Gabriela Genao · Architectural Conservator|Laura Curley · First-Year Business Coach
  1. 8:30 – 11:30 AM
    Material Selection, Environmental Design & Long-Term Preservation
    An independent, non-vendor perspective on the material, environmental, and structural decisions that shape a halotherapy space — and the long-term impact of early design choices.
  2. 1:30 – 4:30 PM
    Your First Year in Business — Planning Your Marketing Strategy, Educating Your Community & Building Your Client Base
    Laura Curley walks first-year studio owners through the marketing strategy, community education, and client-building foundations that set up a sustainable opening year.
Box lunch included · Max 30 seats · 6 hours total
Session D

Marketing with AI Tools + Open Forum

Craig Ure · Marketing Strategist
  1. 8:30 – 11:30 AM
    Marketing with AI Tools for Salt Studios
    Practical AI tools changing content creation, social, email, and client acquisition — with live demos and immediately actionable takeaways.
  2. 1:30 – 4:30 PM
    Open Forum — Your Marketing Questions Answered
    Bring your real challenges. Craig answers live, in depth, and without a script.
Max 30 seats · Morning intensive + afternoon open forum
Pick your track

Each breakout block runs multiple sessions in parallel.

Tracks are designed for where you actually are — whether you're new to salt and designing your first space, an operator running an existing studio, or a wellness business adding salt therapy to your offering. Lunch each day runs 12:00 – 1:00 PM.

Wednesday · Sept 23

Day 1

  1. 8:00 AM
    Vendor hall opens
    Coffee station in the vendor hall.
  2. 9:00 AM
    Opening keynote — State of the industry
    STA leadership on the year ahead.
  3. 10:30 AM
    Breakouts · Block 1
    Multiple sessions per block — choose the one that fits where you are.
  4. 12:00 PM
    Lunch & vendor hall
    12:00 – 1:00 PM
  5. 1:15 PM
    Breakouts · Block 2
    Multiple sessions per block — choose the one that fits where you are.
  6. 2:00 PM
    Networking break in the vendor hall
  7. 3:00 PM
    Mainstage panel discussion
  8. 4:00 PM
    Mainstage keynote
  9. 6:00 PM
    VIP dinner
    VIP ticket holders only · Facility / Operator members only.
Thursday · Sept 24

Day 2

  1. 8:00 AM
    Vendor hall opens
    Coffee station in the vendor hall.
  2. 9:00 AM
    Mainstage keynote
  3. 10:30 AM
    Breakouts · Block 3
    Multiple sessions per block — choose the one that fits where you are.
  4. 12:00 PM
    Lunch & vendor hall
    12:00 – 1:00 PM
  5. 1:15 PM
    Breakouts · Block 4
    Multiple sessions per block — choose the one that fits where you are.
  6. 2:00 PM
    Networking break & Salty Awards in the vendor hall
  7. 3:00 PM
    Mainstage keynote
  8. 4:00 PM
    Mainstage panel discussion
  9. 5:30 PM
    Closing reception

Schedule subject to change. Final agenda and speakers published in August.

VIP ticket

What's included with a VIP ticket.

VIP is built for facility operators who want more than the mainstage — smaller cohorts, closed-door conversations, and the people doing the work.

  • Facility / Operator–only sessions

    Access to closed-door sessions and networking opportunities in smaller cohorts — built for operators to actually connect with each other.

  • VIP dinner

    Wednesday evening dinner for VIP ticket holders and Facility / Operator members only.

  • August virtual session — Social Media Strategy

    VIP holders receive an invitation to a virtual marketing session in August on Social Media Strategy, ahead of the conference.

  • 2026 Salty Success Guide — printed edition

    A printed copy of the 2026 edition Salty Success Guide arrives in the VIP swag bag. Limited print run — only available to VIP holders.

Get VIP tickets